One of my (younger) friends suggested I check out Facebook. “Yeah, right” I thought to myself. That’s a communication tool for kids in high school. Like I have time for that! A few months later, and I’m on the darn thing ever day…okay several times a day.
It is a good communication tool. Yeah, I like the voyeur aspect of seeing what my friends are doing and checking out old classmates, but I think it can be so much more. I’ve created both a “Group” and a “Fan Page” for Honeybee Gardens. What better way to communicate with my customers in real time than to be able to upload a note or comment with a few key strokes? And as you can tell from looking over this blog, I’m not very good at keeping up with it! But Facebook is different. It compels you to update it and keep it current. Instead of my personal page where I post stupid stuff like “Melissa is eating a sandwich”, I can post useful information on my Honeybee Facebook page like “Honeybee Gardens was featured in this month’s issue of Real Simple Magazine – check it out!”
Maybe I’m justifying my obsession with Facebook. Or maybe it really is a smart and effective communications tool. Oh, and did I mention it’s free?