The Dog Ate My Homework....
Excuses, excuses. Seems like they’re all I have for not writing in my blog.
But it’s not like I haven’t meant to. I’ve had great ideas! When I’m putting gas in my car, or taking a shower or lying awake at 2:00 a.m. But when I finally get to work, those ideas are gone. And they never happen AT work. Maybe I’m too busy when I’m here. Doesn’t it seem like we’re too busy for anything these days? The days now just fly by. Summer is over already. My little niece is going to be 17 in two months. I remember when my sister-in-law was in my wedding and we found out she was pregnant with this child. And the kid will be graduating in a year! Where does the time go? Is our society moving too fast? Am I the only one who feels this way?
Back to cosmetics – ya know, what I’m supposed to be writing about. My major dilemma for the past few months has been our next product introduction. Not to let the cat out of the bag (that’s a weird expression) but it’s going to be foundation. The issue is what KIND of foundation? About half of customers surveyed want liquid; the other half want loose mineral powder. The sad part is that I can’t do both (unless L’Oreal decides to be generous and donate half their R&D budget to me). The other issue is color range. My coloring is different from your coloring which is different from your neighbor’s coloring, etc. So do I put out 20 colors? I can just hear the stores screaming at me now – “do we REALLY have to stock ALL of this?” “it takes up too much room” “my customers only wear these three shades”.
So that’s where I’m at with things. What is YOUR opinion? Let me hear from you. Afterall, we make these products for you – we’re just looking for a little guidance.

5 Comments:
hmmm...foundation...i know this won't help but i'm a barefaced kinda girl, your gloss and mascara is it for me.
I would like to see a compact powder foundation. That way, if there are touch ups to be made during the day, it'll be easy! =)
I realize this is an old post, but thought what the heck!
My personal opinion would be to offer a mineral powder foundation for the simple fact that if someone wants a liquid version they can always make some by mixing a little of the powder with their fav moisturizer.
Compacts would be out of course, since you'd want a loose powder if you wanted to offer something with this duel purpose, but I've seen some nifty packaging for similar products.
Just a thought! :)
Just read the ingredients in my supposedly safe and natural mineral powder - which I love, (natural light look, ease of application) so I would love to have a really safe and natural version. And I agree that someone wanting a liquid could mix it. Also powders are quite mixable to get a great shade and very forgiving.
Just explored your site last evening - can't wait to order! thanks for good alternatiave.
I agree with the last comment. I switched in the last year to mineral powder foundation, and I love it. I never liked liquid foundation, too thick, but I do like to even out my skin tone and powder is so light and even feels great. Mine has spf as well. But even though it is pretty good ingredient-wise, it still has a few I could do without (parabens), and it comes in such a small, unrecyclable container. I go through them quickly, and hate to throw them out.
Post a Comment
<< Home